Mister Brainwash


Mr. Brainwash, whose real name is Thierry Guetta, was born near Paris, in Sarcelles, in 1966. At the age of 15 he moved to Los Angeles. It was in 1999 that he clicked into the world of street art, during a trip to France where he got closer to his cousin, who was none other than the Parisian street artist Space Invader. Passionate about video, Thierry Guetta then began to film all the graffiti escapades by his side, accompanied by other street artists, such as Shepard Fairey. At this time, the videos are not intended to be shown. He then began to practice graffiti in his turn and became Mr. Brainwash. His universe is composed of a mixture between the stencils of Banksy and the imagery of Andy Warhol.

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In 2009, he met British artist Banksy and helped him launch his Barely Legal exhibition in Los Angeles, an event that sparked the interest of celebrities and art collectors. The two artists then decide to make a documentary on the world of street artists, until then surrounded by mystery. The images shot previously will then be edited and show Invader, Banksy and Mr. Brainwash himself at work. From this collaboration was born the docu-fiction Exit through the Gift Shop (or Faire le Mur!), Nominated for an Oscar. The film presents the meteoric rise of Mr. Brainwash on the street art scene, and his works sold for astronomical sums, such as his portrait of Jim Morrison, sold for $ 100,000, or that of Charlie Chaplin estimated at 50 $ 000. After the success of the film, Mr. Brainwash's works became more and more popular.

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But history can also be taken the other way around. If it has been shown that Mr. Brainwash is not a fictional character, he is well and truly put together by this film. Fiction has caught up with reality, making Mr. Brainwash a real player in the art market.